Busted! Don’t Believe These Myths About Video Production!
When it comes to video production, there are numerous myths, misconceptions, and preconceived notions about the field. For this reason, many companies shy away from investing in video production services and choose to produce a video on their own.
Unfortunately, when this happens, companies end up with a low-quality video that often gives them a negative brand image. Moreover, when they do not capitalize on the services offered by professionals, they miss out on increasing their reach and online presence.
To ensure you take full advantage of video production services, Yokai Films has debunked three of the most widely believed myths about video production.
Myth 1: Video production is easy
Many people assume that video production is easy, but in reality, there is a lot of time and energy that goes into every frame. Those filming also need to have background knowledge, specific skills, and the right equipment. After all, there is a reason you can tell the difference between amateur and professional-quality videos.
As a professional video/film production company, we have the expertise, training, creativity, and resources needed to deliver outstanding work to clients. We also now have video capabilities on most of the electronic devices we own.
Myth 2: Audio isn’t as important as the visuals in a video
We live in such a visually driven culture that we often forget the importance of what we hear. However, nothing can sell an atmosphere more than what we hear in a movie. A feature film with bad visuals and great sounds will always be more impactful than the opposite. Just think of all the found-footage horror films that have been terrifying audiences over the last twenty years.
Myth 3: Copying someone else’s video is okay
The biggest mistake customers make is thinking they can copy someone else’s video. Customers approach us saying, “I saw this video I liked, can you make a video like that?” There is a danger in copying the exact style and tone of a viral video that made an impact on the world. The reason that video was so popular because it was fresh, new, and unique. Copying it for your own video almost never creates a video with the same impact. It’s like listening to a cover band when you’ve already heard the artists that inspired them.
Instead, customers should find a collaborator they trust to make their video unique. With the right partner, you will find your own voice.
If you’re looking for creative collaborators to help bring your unique idea to life, reach out to Yokai Films. As a full-service video production company in Chicago, Illinois, we can deliver exceptional results to our clients and fulfill all their expectations. We work alongside our clients and even customize our video production process to suit the varied needs of clients.
As award-winning content creators and filmmakers, we narrate our client’s story or message in the most innovative, engaging, and authentic way possible.
We offer our video production services to clients across Chicago, Schaumburg, Evanston, Naperville, and the surrounding areas.